Club Peloton

In the days before Peloton publicly unveiled its “new era of fitness” on October 1, 2025, the brand gathered the people who power it — instructors, creators, and partners — for a private, two-night welcome in New York. I designed the print and signage suite that set the tone across both nights.

Every piece runs on one system: Peloton black and signal yellow, a confident sans, a dashed connector line that threads detail to detail, and the brand’s “P” dropped in as a quiet oversized watermark.

The welcome opened on September 29 with The Creator Welcome Dinner — “Fitness · Food · Fellowship” — a seated tasting menu, then carried into Club Peloton the following night: drinks, bites, and beats as everyone toasted to what was coming.

A standing welcome sign set the room each night — “Fitness · Food · Fellowship” for the dinner, “Welcome To Club Peloton” for the after-party — the same dashed-line system scaled to fill a floor.

The printed menus carried the same voice down to the table. Night one walked guests through a five-course tasting — starters to a chocolate-sorbet close — while night two poured two signature cocktails named for the launch: “Next Level” and “New Era,” with a non-alcoholic pour so everyone could raise a glass.